emphasis

noun

• Special weight or forcefulness given to something considered important.

  "He paused for emphasis before saying who had won."

• Special attention or prominence given to something.

  "Anglia TV's emphasis is on Norwich and district."

• Prominence given to a syllable or words, by raising the voice or printing in italic or underlined type.

  "He used a yellow highlighter to indicate where to give emphasis in his speech."

• The phonetic or phonological feature that distinguishes emphatic consonants from other consonants.
• The use of boldface.