gimmick
/ˈɡɪm.ɪk/
Dictionary
noun
- A trick or device used to attain some end.
"The box had a gimmick to make the coin appear to vanish."
- A clever ploy or strategy.
"The contest was a gimmick to get people to sign up for their mailing list."
- A gimmick capacitor.
- A night out with one's friends.
verb
- To rig or set up with a trick or device.
"The magician's box was gimmicked with a wire that made it appear to open on its own."
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