upfront
Dictionary
noun
- A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
verb
- To bring to the fore; to place up front for consideration
adjective
- Honest, frank and straightforward.
- In a forward, leading or frontward position.
- (of money) Paid in advance.
adverb
- Beforehand
- As an attacker
"He's a poor defender, so we always play him upfront."
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